Even More Teaching Activities
Marketing Mix Multiple Choice Questions = Set B
Another set of 30 harder multiple choice questions covering the marketing mix elements. EXCLUSIVE ACTIVITY FOR MEMBERS
Which IMC Tools to Use?
For this activity, student need to determine the three most suitable IMC tools for several businesses with differing promotional objectives.
Should We Empower Our Staff?
A large department store chain are discussing the merits of introducing a system of greater staff empowerment. But the team cannot decide what to do - can your students help them?
Most Valuable Global Brands: 2015 vs 2021
This marketing exercise is designed to look at the most valuable brands in the world – as highlighted by BrandZ - comparing the top 10 brands from 2015 to 2021.