Students review several key strategic points about Apple, in order to identify the role of their strategic capabilities and how that gives them an ongoing competitive advantage in the marketplace.
EXCLUSIVE MEMBER ACTIVITY
Role of Capabilities Review the Teaching Activity
This task uses a profit/loss table to highlight a firm that has dramatically increased its profitability in a few years. But they have focused on a short-term, not long-term, basis and students need to determine what impact this may have?
EXCLUSIVE MEMBER ACTIVITY
A Real Increase in Profitability? Review the Teaching Activity
In this activity, students will review the new product development process for the launch of the KFC Zinger sandwich (burger) range in 2017 into the USA market. Students need to consider the role of KFC’s new product and outline the key steps that the firm undertook in their product development process.
KFC Zinger Launch (with video) Review the Teaching Activity
In this discussion case, students of marketing strategy will examine whether a campaign to block competitive moves is warranted? This case looks at Crystal Pepsi vs Tab Clear.
EXCLUSIVE MEMBER ACTIVITY
A Too Aggressive Competitive Marketing Strategy? Review the Teaching Activity
In this discussion exercise, students can role-play and debate the unique marketing challenges associated with different classes of consumer products.
EXCLUSIVE MEMBER ACTIVITY
Consumer Product Classification: Marketing Challenges Review the Teaching Activity
This teaching activity is designed for small groups of students to discuss the value of the consumer products classification scheme.
EXCLUSIVE MEMBER ACTIVITY
Marketing Mix Decisions for Shopping Products Review the Teaching Activity
This case study provides students with an interesting insight into PepsiCo’s new product process and some of the challenging decisions that they faced along the way. A great exercise for reviewing the new product process and the challenges of creating a new category in the market place.
Pepsi Next Case Study Review the Teaching Activity
This mini case study profiles the successful launch of a new photo printing firm, which has successfully tapped into the new internet and digital world, with an innovated Facebook related photo product.
Competing in the New Environment Review the Teaching Activity
This task reviews a statement was released by Tim Cook, the CEO of Apple, which is effectively framed as a mission statement. The student task is to review it and determine what it indicates about Apple and their future direction.
Apple’s Mission Statement Review the Teaching Activity
In 2005, Coca-Cola introduced Coke Zero, a zero calorie version of their flagship product. This product did extraordinary well, but what launch and implementation challenges did they face?
Product Line Extension Challenge Review the Teaching Activity