Even More Teaching Activities
Should We Launch? It’s Your Call!
This case study highlights the experience of two uni graduates have gotten themselves into a business 'mess'. They are now…
Strategy Focus
In this exercise, students need to review the possible strategy development path for a textbook publisher, which is a firm…
Interpreting a More Complex Perceptual Map
Students need to determine what a perceptual map tells them about the current positioning of a bank and what challenges…
Perception: Which Ad is Best?
The task in this exercise is to select the best radio commercial from the three presented, considering the model of…
Using the Product/Market Growth Matrix
The student task in this activity is to classify the examples provided into one of the four categories on the…
Evaluating Advertising Messages
In this activity, marketing students will evaluate a few press and billboard ads to determine whether the messaging is clear…