Gillette has long been the leader in the razor market. However, to maintain their position they have had to make some tough decisions along the way. Review the following situation – if you were the CEO, would you have made the same decision?
In this task, students will use Porter’s Five-forces model to help analyze the book publishing industry, based on the information and data presented.
When Proctor & Gamble first entered China they adopted a glocal strategy, whereas their major competitors adopted a multinational strategy. This approach has proven to be quite successful in the long-term, but was this the best approach?
In recent years, a number of Australian universities have expanded into international markets, usually utilizing a strategic alliance with an existing local college. But strategic alliances are designed to provide mutual benefits, is this the case here?
After significant success in the local market, the company is looking to market to the more affluent markets in Asia markets. But the question is how they should do this?
A chain of well-known surf wear stores is considering expanding to international markets, but they are unsure whether this is a good idea for their business – can your students help them decide?
This activity is based on a chain of fitness centers. They want to increase their ongoing level of promotional activity, but are unsure how best to promote themselves in the marketplace.
In this activity, students need to allocate the overall promotional budget to help support the launch of a new computer game console.
Using the information provided, students decide whether the type of firms listed at the end of the discussion should adopt a ‘push’ a ‘pull’ or a balanced/mixed promotional emphasis.
In this activity, students need to help a bank decide the most appropriate IMC tools mix for a major launch of a new innovative credit card.