Even More Teaching Activities
Benefits of Strategic Alliances
The student task is to identify the marketing benefits and risks associated, from a list of possible and actual strategic alliances.
Can Marketers Become CEOs?
Students review quotes from an article on whether marketers can progress to CEO level and what skills sets that they need. EXCLUSIVE MEMBER ACTIVITY
Direct Marketing Terms
The terms and jargon of direct marketing are sometimes confusing. In this activity, the task is to match the definition/term to its best description. EXCLUSIVE MEMBER ACTIVITY
About the Student Workbook
It is an ideal resource for flipped classroom and active learning environments. Each activity contains its own instructions and spaces for students to write their responses. The workbook takes many of the exercises on Great Ideas for Teaching Marketing and turns them into worksheet-based activities.