Even More Teaching Activities
Franchisor and Franchisee Relationships
Students review franchising deals - are they ethical or is it a simply a case of 'buyer beware', where the potential franchisee should do their due diligence? EXCLUSIVE MEMBER ACTIVITY
Unique Characteristics of Services
Services have a number of distinct characteristics that create a unique set of marketing challenges for services marketers. The task is to review customer statements to identify the distinguishing service characteristic.
Self-Concept and Purchases
The task is this activity is to see if your students can describe the three consumers' personality and lifestyle simply based upon their grocery purchases.
What’s Our Market Share?
In this exercise, students simply need to work out the firm's unit market share. They have provided with the numbers to help them. It should be a simple exercise, shouldn't it? Well, perhaps not?