Even More Teaching Activities
Should We Broaden Our Product Offering?
In this exercise, students assess the for and against of a franchised food retailer broadening their product range, as the proposed move has both opportunities and substantial risks.
A New Environment; Time for a New Strategy?
In this exercise, students are required to help a traditional hamburger store adapt to the new market environment of more health-conscious consumers. To help guide them, market research data has been presented.
Market Segmentation Multiple Choice Questions
12 multiple choice questions covering the topics of market segmentation, targeting, and positioning. EXCLUSIVE ACTIVITY FOR MEMBERS
What’s the Best Marketing Strategy?
In this mini case study for a manufacturer of pasta, students are faced with evaluating a choice of four strategic options - which one will they choose?