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Great Ideas for Teaching Marketing

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Pricing

Making a Price Decision

In this activity, the task is to set the price for a new home-delivered water company. To complicate matters, there are a few different viewpoints on the best pricing approach.

Categories Decisions and Mini-Cases, New Product Process, Pricing

Responding to Competitor Pricing

While it is generally acknowledged that it is best to stay out of a price-cutting war, sometimes competitor actions will force you into one. In this activity, students need to counter when one of their competitors cuts their prices – how will they respond?

Categories Analysis and Metrics, Decisions and Mini-Cases, Pricing, Strategy and Plans

Competitive Pricing Responses

Students need to identify what would be the most appropriate pricing reaction for various market situations and competitive actions.
 

Categories Pricing, Review Exercises

Value Pricing – A Tough Decision

This activity requires students to determine a price solely based on what value the product generates for the customer. As there are only insignificant variable costs involved, what price is right?

Categories Discussion Exercises, Pricing

Setting Your Price

Students assume that they decide to start a business as a marketing consultant. How much do they need to charge for their consulting services?

Categories Analysis and Metrics, B2B Marketing, Pricing

Price Penetration or Price Skimming?

This activity follows the discussion in a manager’s meeting for a firm that produces entertainment/game consoles and they are trying to decide whether to use a price penetration or price skimming strategy in the upcoming launch of their game console.

Categories Decisions and Mini-Cases, New Product Process, Pricing, role play, Strategy and Plans

What Price Mark-up is Needed?

In this activity, the student task is to determine what average prices will need to be charged by these small retailers so they end up making a good profit.

Categories Analysis and Metrics, Pricing, Review Exercises

Price Calculations: Marginal Analysis

Students set prices using marginal analysis. This pricing approach looks for the maximum profit point, considering the firm’s cost structure and the likely sales at different price points

Categories Analysis and Metrics, Pricing, Review Exercises

Price Calculation: Target Profit Pricing

Students use target profit pricing to determine how many units we will need to sell to both cover costs AND achieve a set profit.

Categories Analysis and Metrics, Pricing, Review Exercises

Price Calculation: Breakeven Pricing

Work through two examples of using break-even analysis for pricing, to gain a better understanding of this approach.

Categories Analysis and Metrics, Pricing, Review Exercises
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Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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