Pricing Strategy and Ethics
In this new product pricing activity, students consider whether a market penetration pricing approach is the most effective (and ethical) strategy for a new water amusement park.
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Pricing
Using Market Share Information
In this activity, students will review a simple table containing market share and sales information, in order to interpret the marketplace.
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Using Market Concentration (Market Shares)
In this activity, students look at the output from a market share (market concentration) spreadsheet and attempt to interpret the results and consider the how it may affect marketing decisions.
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Expert-level Marketing Sim Game
This 3rd installment in the Sim Game series takes the experience to a whole new level. This game is suitable for advanced marketing students to be played over a semester or term.
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Brand Management Challenge
In this in-class activity, students need to review a seemingly successful and profitable burger chain. A great learning exercise for brand management versus short-term profits.
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Price Mix MCQ Revision VIDEO
This is a 20 multiple-choice question video quiz on the PRICE MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.
Restaurant Pricing Game
This is a very simple and fun (and free) marketing game that can be understood quickly and played within 30 to 45 minutes – ideal for all student cohorts.
Pizza Store Design Game
This is a free marketing game that requires students working in teams to design their own pizza store and compete with other student groups. Available in an interactive and non-interactive version. Ideal for teaching the full marketing mix.
Protect the Brand or Grow the Profit?
In this activity, consumers visit a well-known store to buy some furniture, but the salesperson operates in their own interests, rather than meeting the needs of the customer. The dilemma here is the trade-off between long-term sales and brand management and short-term profitability. What is the best approach?
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Different Pricing Terms
When referring to price, different industries/firms will use different jargon. In this activity, students match the industry to the pricing jargon that they use.