Value Pricing: Will You Pay More?
In this activity, students assess how their perception of value – for the exact same product – changes in different situations and environments.
Value Pricing: Will You Pay More? Review the Teaching Activity
Pricing
Average Cost Curves Game
This activity is a fun activity (a team-based game) that is designed to show how the short-run average cost curve is produced.
Average Cost Curves Game Review the Teaching Activity
Different Pricing Terms
When referring to price, different industries/firms will use different jargon. In this activity, students match the industry to the pricing jargon that they use.
Different Pricing Terms Review the Teaching Activity
Protect the Brand or Grow the Profit?
In this activity, consumers visit a well-known store to buy some furniture, but the salesperson operates in their own interests, rather than meeting the needs of the customer. The dilemma here is the trade-off between long-term sales and brand management and short-term profitability. What is the best approach?
Protect the Brand or Grow the Profit? Review the Teaching Activity
Pizza Store Design Game
This is a free marketing game that requires students working in teams to design their own pizza store and compete with other student groups. Available in an interactive and non-interactive version. Ideal for teaching the full marketing mix.
Pizza Store Design Game Review the Teaching Activity
Restaurant Pricing Game
This is a very simple and fun (and free) marketing game that can be understood quickly and played within 30 to 45 minutes – ideal for all student cohorts.
Restaurant Pricing Game Review the Teaching Activity
Price Mix MCQ Revision VIDEO
This is a 20 multiple-choice question video quiz on the PRICE MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion.
Price Mix MCQ Revision VIDEO Review the Teaching Activity
Brand Management Challenge
In this in-class activity, students need to review a seemingly successful and profitable burger chain. A great learning exercise for brand management versus short-term profits.
EXCLUSIVE MEMBER ACTIVITY
Brand Management Challenge Review the Teaching Activity
Expert-level Marketing Sim Game
This 3rd installment in the Sim Game series takes the experience to a whole new level. This game is suitable for advanced marketing students to be played over a semester or term.
EXCLUSIVE ACTIVITY FOR MEMBERS
Expert-level Marketing Sim Game Review the Teaching Activity
Using Market Concentration (Market Shares)
In this activity, students look at the output from a market share (market concentration) spreadsheet and attempt to interpret the results and consider the how it may affect marketing decisions.
EXCLUSIVE MEMBER ACTIVITY
Using Market Concentration (Market Shares) Review the Teaching Activity