Value Pricing: Will You Pay More?

Topics

price, customer value, value vs price


Review the activity below or download the PDF student worksheet


Student Discussion Activity

Introduction

Sometimes “value pricing” strategies are based on the assumption that consumers see different value in different situations.

Part A:   

  • How much would you be willing to pay for a can/glass of Coke at the list of situations/places listed below?

Part B:

  • Try to identify why consumers might perceive extra (or less) value in these situations/places.
 

 

How Much Would
You Expect to Pay?

(PART A)

Why More/Less
Value?

(PART B)

1

At a supermarket

(on shelf, not cold)

2

At a supermarket

 (in a cooler, cold)

3

At a convenience store
4

At McDonalds

5

At an expensive restaurant
6

At the movies

7

At a bar
8

From a vending machine

9

At the airport

10

At the zoo

(no access to other shops)


Related Activities

Scroll to Top