Value Pricing: Will You Pay More?

Topics

price, customer value, value vs price

Review the activity below or download the PDF student worksheet

Student Worksheet: Value Pricing-Will You Pay More


Student Discussion Activity

Introduction

Sometimes “value pricing” strategies are based on the assumption that consumers see different value in different situations.

Part A:             How much would you be willing to pay for a can/glass of Coke at the list of situations/places listed below?

Part B:             Try to identify why consumers might perceive extra (or less) value in these situations/places.

 

 

 

How Much Would
You Expect to Pay?

(PART A)

Why More/Less
Value?

(PART B)

1

At a supermarket

(on shelf, not cold)

2

At a supermarket

 (in a cooler, cold)

3

At a convenience store
4

At McDonalds

5

At an expensive restaurant
6

At the movies

7

At a bar
8

From a vending machine

9

At the airport

10

At the zoo

(no access to other shops)

Related Activities

Value Pricing – A Tough Decision

What is Customer Value?

Setting Your Price

Using Pricing Adjustments