Topics
price, price adjustments, discounts
Review the activity below or download the PDF student worksheet
Student Worksheet: Using Pricing Adjustments
Student Discussion Activity
Introduction
Some firms will utilize price adjustments/variations in order to target particular consumers, or to adapt to particular situations.
Part A: For each of the following situations/consumer groups, try to think of a firm/industry of an example.
Part B: Assume that you were the owner of a café/coffee shop. Which of the following price adjustments could be possibly suitable for you?
PART A = YOUR EXAMPLE/S
| 1 | Discounts on product/service use on particular days of the week. | |
| 2 | Discounts on product/service use at particular times of the day. | |
| 3 | Discounts for buying in bulk (large quantities). | |
| 4 | Short-term discounts (say for 30 minutes) on one product only. | |
| 5 | Discounts, for one day only, on all products in the store. | |
| 6 | Discounts based on the age of the customer. | |
| 7 | Discounts based on the loyalty of the customer for regular customers). | |
| 8 | Differentiated prices for where you are sitting in a venue. | |
| 9 | Differentiated prices for the level of service received (that is, basic or full-service). | |
| 10 | Discounts based on when you pay (that is, early payment discounts). |
PART B
Which price adjustment tactic/s might be suitable for a café/coffee shop?
Related Activities
Value Pricing: Will You Pay More?
