Even More Teaching Activities
Promotional Plan for a New Product Launch
For this activity, students plan for a TV manufacturer - they are launching a new TV product - they need to work out the launch plan details. EXCLUSIVE MEMBER ACTIVITY
Repositioning the Cruise Ship Industry
In this activity, students examine the opportunities and challenges of repositioning by reviewing the rise, fall, and then rise again of the cruising industry. EXCLUSIVE ACTIVITY FOR MEMBERS
Overcoming Service Intangibility
Students review a marketing campaign video for Taikang Insurance, where the firm has cleverly used technology to overcome the hurdle of service intangibility and make insurance "real".
Product Management Decisions
Students assume the role of a product manager for frozen pizza. They are faced with several strategic choices for which way to grow the product line and its profits.