Even More Teaching Activities
The Need for Internal Marketing
Students are presented with an excerpt from a monthly ‘performance’ one-on-one meeting. Who is at fault? How can this situation…
Difference Between Strategy and Tactics
In this activity, students review the common question of what is the different between strategy and tactics. The task requires…
Calculating Customer Lifetime Value (Impact of Future Years)
In this exercise, the student's task is to calculate the customer lifetime value (CLV) for two retailers and will also consider…
Price Calculation: Cost-plus Pricing
The task for this activity is to work through the two examples for cost-plus pricing for students to gain a…
A Pricing Strategy Success?
In this case study, the student task is to determine whether the firm should continue with its current strategy (which…
Assessing the Impact of Environmental Change
The student task is to review survey results of attitudes towards moving to a cashless society and identify how retailers…