price, price adjustments, discounts
Review the activity below or download the PDF student worksheet
Student Worksheet: Using Pricing Adjustments
Student Discussion Activity
Some firms will utilize price adjustments/variations in order to target particular consumers, or to adapt to particular situations.
Part A: For each of the following situations/consumer groups, try to think of a firm/industry of an example.
Part B: Assume that you were the owner of a café/coffee shop. Which of the following price adjustments could be possibly suitable for you?
PART A = YOUR EXAMPLE/S
|1||Discounts on product/service use on particular days of the week.|
|2||Discounts on product/service use at particular times of the day.|
|3||Discounts for buying in bulk (large quantities).|
|4||Short-term discounts (say for 30 minutes) on one product only.|
|5||Discounts, for one day only, on all products in the store.|
|6||Discounts based on the age of the customer.|
|7||Discounts based on the loyalty of the customer for regular customers).|
|8||Differentiated prices for where you are sitting in a venue.|
|9||Differentiated prices for the level of service received (that is, basic or full-service).|
|10||Discounts based on when you pay (that is, early payment discounts).|
Which price adjustment tactic/s might be suitable for a café/coffee shop?