Even More Teaching Activities
The Consumer Products Classification Scheme
In this discussion activity, marketing students outline the marketing mix considerations associated with the consumer products classification scheme.
Positioning Kid’s Home-delivered Food
For this activity, students need to select the most appropriate positioning for a firm that currently home delivers pre-prepared food…
Does Society Need Marketing?
In this task, students consider these questions: Does marketing promote consumption for its own sake and does society need marketing?…
Perceptions of Occupation Status
For this exercise, students need to determine the social status of various occupations, ranking a list of occupations from highest…
Poor Target Market or Poor Positioning?
This case study outlines a new retail store concept, which has proved somewhat disappointing for the two owners. The student…
Channel Conflict Challenges
This activity highlights several common channel conflict situations. For each situation, the task is to determine how to reduce the…
