Even More Teaching Activities
Different Pricing Terms
When referring to price, different industries/firms will use different jargon. In this activity, students match the industry to the pricing jargon that they use.
Price Penetration or Price Skimming?
This activity follows the discussion in a manager’s meeting for a firm that produces entertainment/game consoles and they are trying to decide whether to use a price penetration or price skimming strategy in the upcoming launch of their game console. EXCLUSIVE MEMBER ACTIVITY
Channel Conflict Challenges
This activity highlights several common channel conflict situations. For each situation, the task is to determine how to reduce the level of conflict.
International Market Entry (Case Study)
In this mini case study, student review why a successful Australian fast food chain had multiple failures with their international market expansion. EXCLUSIVE ACTIVITY FOR MEMBERS