Topics
pricing, revision, video, quiz
Teaching Notes
Overview: This is a 20 multiple-choice question video quiz on the PRICE MIX. It is a fun and interactive approach to revision for students, and a helpful insight for instructors on which new product topics need further explanation and discussion. This video quiz is designed to reinforce some of the key concepts of pricing, by engaging in a friendly in-class competition.
Teaching Level: This is a revision (and potential team-building) exercise suitable for students who have covered the basics of the price (and marketing) mix.
Suggested Structure: You could run as a competition, by stopping/starting the video in class to put the scores on the board (to add an element of competition). Or alternatively, you could assign questions to students to research and report back to the class (more suitable if they are relatively new to the material).
Approximate Timing: The set-up and quiz can be completed within 5 minutes, however, further time will need to be allocated for revision and further explanation and clarification, as required (depending on how well your students do in the quiz).
Student Quiz Video
Related Quiz Videos
Product Mix MCQ Revision VIDEO
Promotional Mix MCQ Revision VIDEO
New Products Process MCQ Revision VIDEO
Other Activities to Consider
Return on Marketing Investment Game
