In this activity students identify the role and influence of marketing in various key projects for a company. It is a helpful exercise for students to understand the breadth and extent of how marketing impacts a company overall. Also a helpful activity for introducing the concept of internal marketing.
Does Marketing Have the Lead? Review the Teaching Activity
Students need to determine what a perceptual map tells them about the current positioning of a bank and what challenges they may face. It uses a more complex, but more helpful, approach to perceptual mapping – an ideal learning advancement for students.
Interpreting a More Complex Perceptual Map Review the Teaching Activity
In this activity, students need to consider what is the primary purpose of marketing? While many students will opt for marketing plans, new products, communication campaigns – is that what marketing is really all about?
What Do You Want a Marketer to Do? Review the Teaching Activity
In this very simple and fun exercise, students have to choose between two identical products – but one has the advantage of a very strong brand versus an unknown brand – will your students pay more just for the brand and why?
Will You Pay More Just for the Brand? Review the Teaching Activity
Students are presented with a customer profile but they can only choose a small proportion of the information to access. Which segmentation base information will they choose and find the most effective?
Which Segmentation Base is the Most Helpful? Review the Teaching Activity
Students are presented with a scoring model to see how compensatory decision-making is undertaken and to choose the best brand.. And they also need to identify how brands can use this information in their marketing mix.
Compensatory Decision Rules Review the Teaching Activity
This is a simple individual student activity to help clarify marketing information terms by sorting the sources of information into whether they are internal or external to the firm.
Marketing Information: Internal or External? Review the Teaching Activity
In this activity, students identify the importance of process, people, and especially physical evidence in the marketing mix of a service firm.
The Role of the Additional 3P’s Review the Teaching Activity
This task uses a profit/loss table to highlight a firm that has dramatically increased its profitability in a few years. But they have focused on a short-term, not long-term, basis and students need to determine what impact this may have?
A Real Increase in Profitability? Review the Teaching Activity
This is a simple worksheet activity for individual students where they sort 20 terms and phrases into whether it is referring to SEO or SEM.
SEO or SEM: What’s the Difference? Review the Teaching Activity