Even More Teaching Activities
Using the Five Product Level Model
A discussion exercise for marketing students, where students split two products of their choice into the five levels of core, actual, augmented, and so on. EXCLUSIVE MEMBER ACTIVITY
What’s Our Market Share?
In this exercise, students simply need to work out the firm's unit market share. They have provided with the numbers to help them. It should be a simple exercise, shouldn't it? Well, perhaps not?
Using PESTLE and SWOT Analysis for McDonalds
The student task is to review a list of potential macro-environmental factors that may impact McDonald's and identify relevant ones for inclusion in PESTLE, and then as either opportunities or threats in SWOT.
Benefits of Brand Building
This exercise contains a number of checklist points for students to consider regarding the building of, and the return on, brand equity. It's more than just promotion! EXCLUSIVE MEMBER ACTIVITY