Even More Teaching Activities
Allocating Fixed Costs (Product Profitability)
Allocating fixed costs to products, in order to more fully assess product profitability, can be determined in different ways with different outcomes. In this simple example, students assess the impact of allocating fixed costs to its products profitability. EXCLUSIVE MEMBER ACTIVITY
A Pricing Strategy Success?
In this case study, the student task is to determine whether the firm should continue with its current strategy (which is mainly priced-based) or does it need to adopt a new approach? EXCLUSIVE MEMBER ACTIVITY
Understanding Mission Statements
This activity is designed for students of marketing strategy to help understand the relationship between mission statement and the firm's marketing strategy. EXCLUSIVE MEMBER ACTIVITY
Reference Group Influence
In this activity, students will assess the extent of group influence across various purchase decisions. And for a given series of situations, they highlight how their behavior might be influenced.