Do We Use the 4Ps or the 7Ps?
An in-class activity for students to understand which products are more suited to the 4Ps (goods) or the 7Ps (services) marketing mix.
EXCLUSIVE MEMBER ACTIVITY
Introductory Concepts
What Marketing or Financial Objective?
Students work through eight common marketing campaigns and actions to identify what were the likely financial and marketing objectives. A helpful task for students’ understanding of the multiple goals of most marketing actions.
EXCLUSIVE ACTIVITY FOR MEMBERS
Is Marketing a Challenging Career?
In this discussion-based exercise, students explore the factors that make marketing such as interesting, yet challenging, career path. Ideal for student cohorts thinking about pursuing marketing as their profession.
Do These Products Solve a Consumer Need?
In this activity, students are presented with four images of “innovative” products. Their task is to evaluate whether this product is simply a gimmick or it has market potential?
EXCLUSIVE ACTIVITY FOR MEMBERS
Difference Between Strategy and Tactics
In this activity, students review the common question of what is the different between strategy and tactics. The task requires them to classify a series of goals, and strategy and tactics correctly.
EXCLUSIVE ACTIVITY FOR MEMBERS
The Role of the Additional 3P’s
In this activity, students identify the importance of process, people, and especially physical evidence in the marketing mix of a service firm.
EXCLUSIVE ACTIVITY FOR MEMBERS
What Do You Want a Marketer to Do?
In this activity, students need to consider what is the primary purpose of marketing? While many students will opt for marketing plans, new products, communication campaigns – is that what marketing is really all about?
What Benefits Are We Selling?
Students review two short promotional videos that will get students rethinking the “standard” benefits of everyday products. This is a great activity for distinguishing between product features and benefits, as well as tapping into core consumer needs and motivations.
Does Marketing Have the Lead?
In this activity students identify the role and influence of marketing in various key projects for a company. It is a helpful exercise for students to understand the breadth and extent of how marketing impacts a company overall. Also a helpful activity for introducing the concept of internal marketing.