Do We Use the 4Ps or the 7Ps?
An in-class activity for students to understand which products are more suited to the 4Ps (goods) or the 7Ps (services) marketing mix.
EXCLUSIVE MEMBER ACTIVITY
Introductory Concepts
What Marketing or Financial Objective?
Students work through eight common marketing campaigns and actions to identify what were the likely financial and marketing objectives. A helpful task for students’ understanding of the multiple goals of most marketing actions.
EXCLUSIVE ACTIVITY FOR MEMBERS
Is Marketing a Challenging Career?
In this discussion-based exercise, students explore the factors that make marketing such as interesting, yet challenging, career path. Ideal for student cohorts thinking about pursuing marketing as their profession.
Do These Products Solve a Consumer Need?
In this activity, students are presented with four images of “innovative” products. Their task is to evaluate whether this product is simply a gimmick or it has market potential?
EXCLUSIVE ACTIVITY FOR MEMBERS
Difference Between Strategy and Tactics
In this activity, students review the common question of what is the different between strategy and tactics. The task requires them to classify a series of goals, and strategy and tactics correctly.
EXCLUSIVE ACTIVITY FOR MEMBERS
The Role of the Additional 3P’s
In this activity, students identify the importance of process, people, and especially physical evidence in the marketing mix of a service firm.
EXCLUSIVE ACTIVITY FOR MEMBERS
