Even More Teaching Activities
Positioning Our New Product
In this exercise, students are presented with alternative positioning slogans for a smart phone firm - which one would they…
Managing Post-purchase Behavior
The final phase of the customer decision-making process is post-purchase behavior. This activity highlights how four different consumers usually deal…
Making a Marketing Strategy Choice
This is a mini case study of a hypothetical toy manufacturer (Fun 4 U) that is faced with two distinct…
Wispa Chocolate Bar Relaunch
In this video-based activity, students will review an overview of a marketing launch of a chocolate bar that has been…
Value Pricing: Will You Pay More?
In this activity, students assess how their perception of value - for the exact same product - changes in different…
McDonald’s Food Throughout the World
This activity is designed to introduce students to the for/against of adapting a global firm's product mix to meet local…