Even More Teaching Activities
Lost Generic Brand Names
Building a strong brand is fundamental to long-term marketing success. But what happens when these efforts are too successful and the brand name becomes generic? In this activity, students explore the benefits and risks of a potentially generic brand name. EXCLUSIVE ACTIVITY FOR MEMBERS
Selecting the Message Appeal
The message appeal also plays a part in communicating the overall positioning for the brand/product. In this activity, students need to select the most appropriate type of 'appeal' (refer list below) for each challenge listed. EXCLUSIVE MEMBER ACTIVITY
Types of Business Buying Decisions
In this simple exercise, students identify the types of business purchases that would be considered as a straight rebuy, a modified rebuy, or a new task.
Consumer Product Classification: Marketing Challenges
In this discussion exercise, students can role-play and debate the unique marketing challenges associated with different classes of consumer products. EXCLUSIVE MEMBER ACTIVITY