Discussion Exercises Archives - Page 18 of 19 - Great Ideas for Teaching Marketing

Assessing the Corporate Culture

Discussion Exercises, Marketing Environment, Member Activities, Role Plays, Strategy and Plans

In this task, students identify how different internal environments influence firms choices of marketing strategy.

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Assessing the Impact of Environmental Change

Discussion Exercises, Marketing Environment, Member Activities, News item, Places and Channels, Research and MIS

The student task is to review survey results of attitudes towards moving to a cashless society and identify how retailers will be able to benefit from this emerging opportunity.

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Benefits of Strategic Alliances

B2B Marketing, Discussion Exercises, Member Activities, Review Exercises, Strategy and Plans

The student task is to identify the marketing benefits and risks associated, from a list of possible and actual strategic alliances.

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Using the BCG Matrix

Decisions and Mini-Cases, Discussion Exercises, Free Activities, Strategy and Plans, Tools

In this mini-case study, students are required to allocate $250m in funds across a firm’s four strategic business units, using the BCG matrix as their primarily guide.

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Using the Product/Market Growth Matrix

Analysis and Metrics, Discussion Exercises, Free Activities, Products and Brands, Strategy and Plans, Tools

The student task in this activity is to classify the examples provided into one of the four categories on the product/market growth matrix (also sometimes referred to as Ansoff’s model).

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Strategy Hierarchy Levels

Discussion Exercises, Free Activities, Review Exercises, Strategy and Plans

In this exercise, students required to determine at what strategy hierarchy level each of the following marketing decisions have most likely been made; choosing from corporate, strategic business unit (SBU) or functional (within marketing).

Strategy Hierarchy Levels Review the Teaching Activity

Avoiding Strategy Drift

Discussion Exercises, Introductory Concepts, Member Activities, Strategy and Plans

In this exercise, students need to review the possible strategy development path for a textbook publisher, which is a firm that tends to pursue virtually whatever market opportunities that have been presented.

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Improving the Marketing Mix

Analysis and Metrics, Discussion Exercises, Introductory Concepts, Member Activities, Pricing, Strategy and Plans

In this exercise, students are required to review the top-level financials of a small chain of hamburger stores and suggest improvements to their marketing mix.

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What is Marketing at McDonald’s?

Discussion Exercises, Free Activities, Introductory Concepts, Marketing Environment, Marketing Mix, Strategy and Plans

In this activity, students review an overview of McDonald’s in their early days to identify the reasons for their success and the importance of marketing in their overall performance.

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Are these Marketing Tasks?

Discussion Exercises, Free Activities, Introductory Concepts, Review Exercises, Strategy and Plans

For this exercise, students review a list of work tasks and identify which ones are likely (or not) to be part of a marketing role – an activity designed to help students further understand what a marketer does.

Are these Marketing Tasks? Review the Teaching Activity