Even More Teaching Activities
Understanding Marketing Orientation
In this exercise, students are required to identify which Marketing Orientation/Philosophy that different firms appear to follow, based on the statement that they have made on the way that they operate their business.
Instructor’s Guide to Running the Base Positioning Sim Game
This page discusses how the instructor can coordinate and manage the in-class “logistics” of the marketing and positioning Sim Game. This fun and engaging teaching activity is available for free download on this website.
Using the Product/Market Growth Matrix
The student task in this activity is to classify the examples provided into one of the four categories on the product/market growth matrix (also sometimes referred to as Ansoff’s model).
Is Age Segmentation a Good Approach?
In this activity, students explore the effectiveness of age segments. Age segmentation is a common approach used by students, but is it worthwhile, especially as compared to other segmentation bases.