How to Position a New Product
A firm have introduced a new snack product and students need to identify the best brand name and product positioning (from lists provided).
How to Position a New Product Review the Teaching Activity
Free Activities
Marketing Terms Crossword
A revision crossword for an array of marketing terms and definitions – ideal for reinforcing terms at the end of term. Ideal team-based activity.
Marketing Terms Crossword Review the Teaching Activity
Using the Three Product Level Model
A discussion exercise where students split two products of their choice into the three product levels of core, actual and augmented.
Using the Three Product Level Model Review the Teaching Activity
Value Pricing: Will You Pay More?
In this activity, students assess how their perception of value – for the exact same product – changes in different situations and environments.
Value Pricing: Will You Pay More? Review the Teaching Activity
Potential Benefits of Internal Marketing
In this work conversation, each staff member has strengths in one particular area. The student task is to identify where the staff member is experienced, and then determine whether their skills are likely to enhance customer satisfaction.
Potential Benefits of Internal Marketing Review the Teaching Activity
Using Gantt Charts: Teaching Tips
Here are some teaching ideas and activities for using the Gantt Chart Excel template, which is available for free download on this website.
Using Gantt Charts: Teaching Tips Review the Teaching Activity
Gantt Chart Excel Template
This is a free tool for your students to use to make Gantt Charts using an easy-to-use Excel template. Ideal for project planning and input into marketing plans and other assessment tasks.
Gantt Chart Excel Template Review the Teaching Activity
Pizza Store Design Game
This is a free marketing game that requires students working in teams to design their own pizza store and compete with other student groups. Available in an interactive and non-interactive version. Ideal for teaching the full marketing mix.
Pizza Store Design Game Review the Teaching Activity
Restaurant Pricing Game
This is a very simple and fun (and free) marketing game that can be understood quickly and played within 30 to 45 minutes – ideal for all student cohorts.
Restaurant Pricing Game Review the Teaching Activity
Marketing Financial Forecasts
In this mini case study, an accountant firm is trying to forecast the likely profit from a new software program that they plan to launch onto the market – but they have two quite different profit expectations – can your students help them?
Marketing Financial Forecasts Review the Teaching Activity