Using the Three Product Level Model
A discussion exercise where students split two products of their choice into the three product levels of core, actual and augmented.
Free Activities
Types of Business Buying Decisions
In this simple exercise, students identify the types of business purchases that would be considered as a straight rebuy, a modified rebuy, or a new task.
Marketing Terms Crossword
A revision crossword for an array of marketing terms and definitions – ideal for reinforcing terms at the end of term. Ideal team-based activity.
How to Position a New Product
A firm have introduced a new snack product and students need to identify the best brand name and product positioning (from lists provided).
Identifying Segment Needs
In this activity, there are five different market segments have been identified for the sports shoe market. Students need to assess the most attractive segment and then construct a top-level marketing mix.
Integrated Marketing Communication Definitions
For this activity, students need to match the Integrated Marketing Communication (IMC) tool to its appropriate definition.
Is Marketing a Challenging Career?
In this discussion-based exercise, students explore the factors that make marketing such as interesting, yet challenging, career path. Ideal for student cohorts thinking about pursuing marketing as their profession.
Leaky Bucket Theory
The leaky bucket theory is an analogy used in customer lifetime value to highlight the need to balance new customer acquisition and customer retention. Students review what is the best approach and what impact it has on a firm.
Setting the Right Price (Spreadsheet Exercise)
In this activity, students are presented with basic costs and a demand curve for the local pizza shop and they are asked to calculate the best price point to maximize profits. Note: will require students to have basic spreadsheet access and skills.
SEO or SEM: What’s the Difference?
This is a simple worksheet activity for individual students where they sort 20 terms and phrases into whether it is referring to SEO or SEM.