While SWOT analysis is an effective tool for synthesizing the situational analysis component of a marketing plan, it is often challenging working out where in SWOT that the finding should be allocated. In this task, students sort through sets of marketing information and classify them into the SWOT matrix boxes.
This is a free Excel-based tool for making a detailed PESTLE analysis within minutes. A great way to introduce your students to situational analysis of the macro-environment and how it fits with SWOT and strategy.
PESTLE analysis can provide an excellent summary of relevant macro-environment factors. This task is to familiarize your students with the concept of PESTLE and get them to classify where each macro factor would fit into a summary PESTLE analysis.
This is a handy list of all the free tools available on the GITM website. Here you can find all the download links for the tools, as well as how-to-use videos.
In this video-based case study students will examine the repositioning of an established brand. In marketing textbooks, we often see repositioning as a “last resort”, but in this case the brand was reasonably well-placed and profitable, but the brand management took a longer term view of the brand and were willing to rethink their strategy.
In this very simple and fun exercise, students have to choose between two identical products – but one has the advantage of a very strong brand versus an unknown brand – will your students pay more just for the brand and why?
The launch of the Mother Energy brand generated many first-time sales, there were only limited repeat purchases, primarily due to the poor taste of the product. As a result, the brand was placed into the inept set by the majority of target market consumers. As a result, Coca-Cola had to decide what to do with this poor performing brand.
This Sim Game is structured around the 4Ps marketing mix. Students manage up to 2 brands across 5 rounds to see which team can have the most marketing success. The game is Excel-based and is easy-to-use.