This activity is designed to help students identify the key components of what drives customer satisfaction outcomes, by evaluating a series of statements made by consumers regarding their recent interactions with a firm.
Understanding Customer Satisfaction Review the Teaching Activity
For this task, student need to identify how different consumers perceive value, based on their statements. The intention of this activity is for students to broaden their understanding of what value is in marketing.
What is Customer Value? Review the Teaching Activity
In this exercise, students are required to identify which Marketing Orientation/Philosophy that different firms appear to follow, based on the statement that they have made on the way that they operate their business.
Understanding Marketing Orientation Review the Teaching Activity
The student task in this exercise is to construct their own definition of marketing. To assist your students, a number of different views and perceptions of marketing have been provided to review.
What is Marketing? Review the Teaching Activity
In this activity, students review ten statements with differing views on marketing and then they indicate to what extent they agree/disagree with the statement.
Your Perceptions of Marketing Review the Teaching Activity