# Free Activities

## Video Series on Segmentation and Targeting

This is NOT a teaching activity. It is a series of 14 in-depth (5-10 mins) videos on market segmentation and targeting that you can choose from to give your students a deeper understanding of these topics.

## Calculating Customer Lifetime Value Exercises

Students are presented with seven CLV calculations to solve for a supermarket. They start off easy and then get progressively harder. A good exercise to reinforce the dynamics of customer lifetime value and how the calculations work.

## Video Series on Positioning and Perceptual Maps

This is NOT a teaching activity. Instead, it is a series of ten in-depth (5-10 mins) videos on positioning and perceptual maps that you can choose from to give students a deeper understanding of these topics.

## Fun Rebus Puzzles for Marketing Students (Part 2)

This is a second set of rebus puzzles on Great Ideas. In this task, students solve a series of puzzles that combines pictures, symbols, and letters to represent a word or phrase in marketing. Contains 24 puzzles.

## Marketing Rebus Puzzles (Video Version)

This is the video version of the had-copy rebus puzzles for marketing activities. There are four videos of 12 puzzles each. Each video runs for five minutes. A great refresher task and a bit of fun revision.

## Fun Rebus Puzzles for Marketing Students (Part 1)

Rebus puzzles can provide an engaging revision and team-building experience for students in the classroom. In this task, students solve a series of puzzles that combines pictures, symbols, and letters to represent a word or phrase in marketing. Contains 24 puzzles.

## Marketing Connections Puzzle Game

This puzzle game is based on the New York Times “Connections” game, where players need to find sets of four words that are connected or related to each other in some way. In this activity, students have 20 sets of four marketing terms to uncover. Not only is it a great teambuilding exercise, but it is ideal for revision and understanding key marketing terms.

## Challenging Marketing Connections Puzzle Game

This puzzle game is based on the New York Times “Connections” game, where players need to find sets of four words that are connected or related to each other in some way. This is the SECOND activity in this series, and is a little tougher. Students have 20 sets of four marketing terms to uncover. Not only is it a great teambuilding exercise, but it is ideal for revision and understanding key marketing terms.

## Pick the Slogan: VIDEO

This is a 16 multiple-choice question video quiz on matching famous brands to their tag-lines. It is designed as a fun, interactive and team-building or ice-breaker exercise for students.

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