The task here is to identify how many different drinks/beverages that the student (being one consumer only) would choose across the various situations listed.
In this exercise, students review the results of a multi-attribute attitude model, which compares consumer’s perceptions of two fast food restaurants (McDonald’s and Burger King).
For this activity students will run their own focus groups, using a group discussion guide, which reviews consumer behavior in the fast food market.
This activity is designed to help students identify the key components of what drives customer satisfaction outcomes, by evaluating a series of statements made by consumers regarding their recent interactions with a firm.
For this task, student need to identify how different consumers perceive value, based on their statements. The intention of this activity is for students to broaden their understanding of what value is in marketing.