Self-Concept and Purchases
The task is this activity is to see if your students can describe the three consumers’ personality and lifestyle simply based upon their grocery purchases.
Self-Concept and Purchases Review the Teaching Activity
Consumer Behavior
Which Learning Theory?
In this mini case study, the firm is considering four promotional approaches. Each of their promotional approaches relies on a different learning theory.
Which Learning Theory? Review the Teaching Activity
Perception: Which Ad is Best?
The task in this exercise is to select the best radio commercial from the three presented, considering the model of perception (how consumers process information).
Perception: Which Ad is Best? Review the Teaching Activity
Using Motivation Theories
For this activity, students need to identify different ways of motivating (using Maslow’s theory) consumers to buy a smart phone and to visit a restaurant.
Using Motivation Theories Review the Teaching Activity
Managing Post-purchase Behavior
The final phase of the customer decision-making process is post-purchase behavior. This activity highlights how four different consumers usually deal with dissatisfaction.
Managing Post-purchase Behavior Review the Teaching Activity
Understanding In-store Influences (Servicescape)
The student task in this activity is to review the examples of retailing servicescape in order to identify what the firm is trying to achieve by their particular in-store design.
Understanding In-store Influences (Servicescape) Review the Teaching Activity
Evaluation Phase of Decision Process
In this task, students explore the evaluation of alternatives phase of the buyer decision process, by choosing between various smart TV options with trade-offs. They need to determine on what basis did they make your choice?
Evaluation Phase of Decision Process Review the Teaching Activity
What Level of Information Search?
In this activity, students need to identify the factors that influence the consumer to spend more/less time in the information search phase of their decision process.
What Level of Information Search? Review the Teaching Activity
Need/Problem Recognition
The task is to determine which of the potential triggers listed are the more significant in terms of impact and which ones should the firm try and leverage into its marketing.
Need/Problem Recognition Review the Teaching Activity
Understanding Situation Influence
The task is to match the situation to the appropriate situational factor. This particular exercise examines why a consumer would choose to shop at a more expensive convenience store over a low-cost supermarket.)
Understanding Situation Influence Review the Teaching Activity