Even More Teaching Activities
Which Brand Strategy?
For this proposed new snack food product, what is the most appropriate branding strategy? A brand extension, or a multi-brand,…
Awareness and Advertising Recall
This activity highlights the top level results from an awareness and advertising recall market research study. The task here is…
Base Marketing Sim Game (Lecturer Information)
This is a free marketing Sim Game game (Excel-based), which is both simple and easy to understand, yet complex enough…
Selecting the Message Source
There are a number of other options for the 'source' of the firm's promotional messages. The student task in this…
Pricing Against Aggressive Competitors
Retailers often face the challenge of deciding between ‘everyday low pricing’ and ‘high-low’ pricing. The student task is to determine…
Which Segmentation Base is the Most Helpful?
Students are presented with a customer profile but they can only choose a small proportion of the information to access.…