Even More Teaching Activities
Perceptions of CRM
In this exercise, students will evaluate the potential benefits and limitations of customer relationship management (CRM).
Perception: Which Ad is Best?
The task in this exercise is to select the best radio commercial from the three presented, considering the model of perception (how consumers process information).
Marketing Mix of the Dollar Shave Club
Students review the viral video launch of the highly successful Dollar Shave Club and then identify their 7P's offering and the mindset of their target market. Great activity for breaking down the full 7P's marketing mix. EXCLUSIVE ACTIVITY FOR MEMBERS
Talk Benefits, Not Features
Consumers buy a product solution (the benefits) for their need/problem. In promotional communications, it is important to communicate benefits - not features! In this activity, students will convert features into benefits.