All Teaching Activities - Page 40 of 59 - Great Ideas for Teaching Marketing

Using Porter’s Five-forces Model

Analysis and Metrics, Free Activities, Marketing Environment, Review Exercises, Strategy and Plans

In this task, students will use Porter’s Five-forces model to help analyze the book publishing industry, based on the information and data presented.

Using Porter’s Five-forces Model Review the Teaching Activity

Best International Market Entry Option

Decisions and Mini-Cases, Free Activities, International, Segmentation and Positioning, Strategy and Plans

After significant success in the local market, the company is looking to market to the more affluent markets in Asia markets. But the question is how they should do this?

Best International Market Entry Option Review the Teaching Activity

Should We Expand Internationally?

Decisions and Mini-Cases, International, Member Activities, Role Plays, Segmentation and Positioning, Strategy and Plans

A chain of well-known surf wear stores is considering expanding to international markets, but they are unsure whether this is a good idea for their business – can your students help them decide?

Should We Expand Internationally? Review the Teaching Activity

Shift to Societal Marketing

Discussion Exercises, Free Activities, Marketing Environment

This exercise contains is a list of questions facing particular industries, where there is increased expectations on them to move to a more socially responsible position. Students need to identify the arguments for/against these positions.

Shift to Societal Marketing Review the Teaching Activity

Cause Related Marketing

Discussion Exercises, Free Activities, Products and Brands, Promotion, Segmentation and Positioning

This activity requires students to determine whether McDonald’s McHappy Day is really example of responsible marketing or just another day on their marketing campaign calendar?

Franchisor and Franchisee Relationships

B2B Marketing, Discussion Exercises, Member Activities, Places and Channels

Students review franchising deals – are they ethical or is it a simply a case of ‘buyer beware’, where the potential franchisee should do their due diligence?
EXCLUSIVE MEMBER ACTIVITY

Franchisor and Franchisee Relationships Review the Teaching Activity

Does Society Need Marketing?

Discussion Exercises, Ethics, Introductory Concepts, Member Activities

In this task, students consider these questions: Does marketing promote consumption for its own sake and does society need marketing?
EXCLUSIVE MEMBER ACTIVITY

Does Society Need Marketing? Review the Teaching Activity

Is this High-Pressure Selling?

Discussion Exercises, Ethics, Member Activities, Promotion

This firm relies on heavy promotional tactics in order to generate their sales, which some people might term ‘high-pressure’ selling. In this case; are they effective marketers or are they engaging in unethical practices?
EXCLUSIVE MEMBER ACTIVITY

Is this High-Pressure Selling? Review the Teaching Activity

Developing a Promotional Strategy

Consumer Behavior, Decisions and Mini-Cases, Free Activities, Promotion, Segmentation and Positioning

This activity is based on a chain of fitness centers. They want to increase their ongoing level of promotional activity, but are unsure how best to promote themselves in the marketplace.

Developing a Promotional Strategy Review the Teaching Activity

Managing Salespeople

Decisions and Mini-Cases, Member Activities, Promotion, Services/CRM

This activity highlights an ineffective situation for a mobile home loan salesman for a bank. Review the situation – what can be done to improve the firm’s current sales appointment practices?
EXCLUSIVE MEMBER ACTIVITY

Managing Salespeople Review the Teaching Activity