Jul 062012
 

Even a simple retail business, like a fruit and vegetable store, requires a clear strategy in order to be successful. This is actually becoming a greater challenge, given the expanded product offering of the major supermarket chains (who offer their own fruit and vegetable sections).  Your task is this activity is to determine your strategy [See full activity…]

Jul 062012
 

It was only about 20 years ago that most banks typically only used one distribution channel (their branches). However, since that time they have dramatically expanded the number of channels that they use. Below is a list of common distribution channels for a bank. Your task is to identify the most appropriate mix of channels [See full activity…]

Jul 052012
 

Consumers buy a product solution (the benefits) for their need/problem. In promotional communications, it is important to communicate benefits – not features! Below is an example of how to convert features into benefits (for a potential new product for Burgers Galore, namely fruit salad). Your task is to identify the benefits for a swimming pool [See full activity…]

Jul 052012
 

The following company has an idea to modify the attributes of its existing product. The goal is to try and increase sales. However, there is a risk that sales could actually decrease instead – what do you think? ACTIVITY/TASK Pop-ups drinks were introduced to the market just three years ago and have proven to be [See full activity…]

Jul 052012
 

By changing a product’s mix of attributes you effectively create new products, which may provide a solution to a different consumer need. In this activity, you need to modify the mix of attributes for a table in order to meet different needs. A list of various attribute alternatives for a table has been included to [See full activity…]

Jul 052012
 

As you add more value to a product, you also increase your costs of producing the product. The question is whether your consumers actually see value in the extra ‘benefits’ that you are providing. In this activity for a banking ‘club”, you need to determine what would be the appropriate level of augmentation for each [See full activity…]

Jul 052012
 

Choose between the following sets of competitive product offerings. One of the choices is more heavily augmented. Review your selection, how important was the augmented product level in your decision? Are you willing to pay more?   ACTIVITY/TASK Listed below are three sets of two product offerings. For each set, choose product one OR product [See full activity…]

Jul 052012
 

A product exists on different levels. In the simplest approach to this model, a product has three levels – core, actual and augmented. Your task in this activity is to classify the offerings of a computer retailer into actual and augmented product levels. (Note: Their core product is the need to produce/store files, documents, and [See full activity…]

Jul 052012
 

A product should meet a need or provide a solution for a consumer. In this activity you need to complete the table – sometimes you need to identify the consumer’s need and sometimes you need to identify the product solution. Several examples have been provided to get you started.   ACTIVITY/TASK Consumer’s Need or Problem [See full activity…]