Even More Teaching Activities
Managing Salespeople
This activity highlights an ineffective situation for a mobile home loan salesman for a bank. Review the situation – what can be done to improve the firm’s current sales appointment practices? EXCLUSIVE MEMBER ACTIVITY
Which Segmentation Base is the Most Helpful?
Students are presented with a customer profile but they can only choose a small proportion of the information to access. Which segmentation base information will they choose and find the most effective?
Running a Focus Group
In this exercise, students run focus groups to understand the importance of getting beyond “top-level” answers and to gather some real insights into the behavior of the target market.
Adapting to the Local Market (Case Study)
In this mini case students, examine Boston Market's failed international market expansion into Australia in the early 2000s (when they were owned by McDonald's). EXCLUSIVE ACTIVITY FOR MEMBERS