Even More Teaching Activities
What are Brand Touchpoints?
Students learn about the importance brand touchpoints and how they can influence consumer decisions, by reviewing a list of 20…
Are These Good Growth Results?
This food retailer has experienced significant top-level growth over the past few years. But underpinning their results is a significant…
Responding to Competitor Pricing
While it is generally acknowledged that it is best to stay out of a price-cutting war, sometimes competitor actions will…
Overcoming Service Intangibility
Students review a marketing campaign video for Taikang Insurance, where the firm has cleverly used technology to overcome the hurdle…
Generating Earned Media (Video Case)
In this video case study, students review an airline loyalty points campaign that is heavily reliant upon generating earned media.…
Advanced Positioning Simulation Game
This is a Excel-based Sim Game for marketing students. Lots of fun, with multiple learning outcomes for positioning, product management,…