Product Design = Mix of Attributes


new products, product design, product attributes, customer needs

Review the activity below or download the PDF student worksheet

Student Worksheet: Product Design = Mix of Attributes

Student Discussion Activity

By changing a product’s mix of attributes you effectively create new products, which may provide a solution to a different consumer need. In this activity, you need to modify the mix of attributes for a table in order to meet different needs.

A list of various attribute alternatives for a table has been included to get you started.


Here are some Possible Table Attributes

Change the material (wood, plastic, glass, metal)

Add wheels

Change the shape (circle, oval, square, rectangle)

Make it extendable

Change the size (for 2, 4, 6, 8, 12 people)

Make it foldable

Change the height/weight

Add shelves

Change its color/s

Add drawers


Student Discussion Questions

1. Design a different table for each of the following uses:

  • Taking to picnics
  • Outside, by the pool and BBQ
  • For study/PC
  • For an executive office
  • For a formal dining room

2. How many different table designs could there be?

3. What is meant by the statement, “a product is the sum of its attributes”?

4. Given these attributes are available to all/most firms; how can we differentiate everyday products like milk and eggs?

Related Activities

Designing a Product’s Augmentation

New Products Process MCQ Revision VIDEO

Changing Product Attributes – A Good Idea?

Reviewing a Multi-Attribute Model

External Information

Product Attribute Decisions

What are Product Attributes?