Even More Teaching Activities
What Should Be Our Marketing Target?
This activity introduces students to the concept of marketing models and how to set goals and targets to achieve top-level goals like sales revenue and profit. EXCLUSIVE ACTIVITY FOR MEMBERS
Marketing Information: Internal or External?
This is a simple individual student activity to help clarify marketing information terms by sorting the sources of information into whether they are internal or external to the firm.
Benefits of Strategic Alliances
The student task is to identify the marketing benefits and risks associated, from a list of possible and actual strategic alliances.
What is Marketing?
The student task in this exercise is to construct their own definition of marketing. To assist your students, a number of different views and perceptions of marketing have been provided to review.