Standard Activity (15–30 min) Archives - Page 30 of 31

Benefits of Strategic Alliances

B2B Marketing, Discussion Exercises, Member Activities, Review Exercises, Strategy and Plans

The student task is to identify the marketing benefits and risks associated, from a list of possible and actual strategic alliances.

Benefits of Strategic Alliances Review the Teaching Activity

Should We Broaden Our Product Offering?

Decisions and Mini-Cases, Marketing Environment, Member Activities, Products and Brands, Role Plays, Strategy and Plans

In this exercise, students assess the for and against of a franchised food retailer broadening their product range, as the proposed move has both opportunities and substantial risks.

Should We Broaden Our Product Offering? Review the Teaching Activity

Choose the Best Strategy

Decisions and Mini-Cases, Member Activities, Services/CRM, Strategy and Plans

This student task is to evaluate a bank’s strengths, assess its dynamic environment, and then select the most suitable strategy direction for them to continue to expand.

Choose the Best Strategy Review the Teaching Activity

What’s the Best Strategy Choice?

Decisions and Mini-Cases, Member Activities, Strategy and Plans

In this mini-case study, students need to select the best growth strategies, for a producer of cheeses, from a choice of seven options.

What’s the Best Strategy Choice? Review the Teaching Activity

Using the Product/Market Growth Matrix

Analysis and Metrics, Discussion Exercises, Free Activities, Products and Brands, Strategy and Plans, Tools

The student task in this activity is to classify the examples provided into one of the four categories on the product/market growth matrix (also sometimes referred to as Ansoff’s model).

Using the Product/Market Growth Matrix Review the Teaching Activity

Developing a Marketing Mix

Decisions and Mini-Cases, Free Activities, Introductory Concepts, Marketing Mix, Role Plays, Services/CRM, Strategy and Plans

In this exercise, students select the most appropriate marketing strategy and then develop a suitable marketing mix, based upon a
proposed new chain of Italian and pizza restaurants.

Developing a Marketing Mix Review the Teaching Activity

Avoiding Strategy Drift

Discussion Exercises, Introductory Concepts, Member Activities, Strategy and Plans

In this exercise, students need to review the possible strategy development path for a textbook publisher, which is a firm that tends to pursue virtually whatever market opportunities that have been presented.

Avoiding Strategy Drift Review the Teaching Activity

Improving the Marketing Mix

Analysis and Metrics, Discussion Exercises, Introductory Concepts, Member Activities, Pricing, Strategy and Plans

In this exercise, students are required to review the top-level financials of a small chain of hamburger stores and suggest improvements to their marketing mix.

Improving the Marketing Mix Review the Teaching Activity

Working with the Marketing Mix

Free Activities, Introductory Concepts, Marketing Mix, New Product Process, Services/CRM, Strategy and Plans

This exercise is designed to illustrate how the marketing mix works together to implement the organization’s marketing strategy, which should meet the needs of a defined target market.

Working with the Marketing Mix Review the Teaching Activity

What is Marketing at McDonald’s?

Discussion Exercises, Free Activities, Introductory Concepts, Marketing Environment, Marketing Mix, Strategy and Plans

In this activity, students review an overview of McDonald’s in their early days to identify the reasons for their success and the importance of marketing in their overall performance.

What is Marketing at McDonald’s? Review the Teaching Activity