Standard Activity (15–30 min) Archives - Page 29 of 31

Defining the Market Research Problem

Discussion Exercises, Free Activities, Promotion, Research and MIS

This firm is looking to undertake some market research, but they first need to define the research problem – can your students help them?

Defining the Market Research Problem Review the Teaching Activity

Preparing a SWOT

Discussion Exercises, Free Activities, Marketing Environment, Strategy and Plans

The student task here is to prepare a SWOT for a bank that effectively identifies their strengths, weaknesses, opportunities and threats.

Preparing a SWOT Review the Teaching Activity

Was McDonald’s Adaptive or Just Lucky?

Discussion Exercises, Marketing Environment, Member Activities, Strategy and Plans

With this exercise, students need to consider whether McDonald’s successfully leveraged the changing factors in the macro-environment, or whether their business operation just happened to be quite suited to this emerging environment?

Was McDonald’s Adaptive or Just Lucky? Review the Teaching Activity

Over-Adapting to the Environment?

Discussion Exercises, Marketing Environment, Member Activities, New Product Process, Strategy and Plans

In this mini case study, students are required to assess whether this toy manufacturer was too flexible and too willing to adapt to its changing macro-environment.

Over-Adapting to the Environment? Review the Teaching Activity

Too Slow to Adapt?

Discussion Exercises, Marketing Environment, Member Activities, Places and Channels

Department stores have tended to be less relevant in today’s environment than in the past. The student task is to identify the various environmental factors that contributed to their downfall.

Too Slow to Adapt? Review the Teaching Activity

A New Environment; Time for a New Strategy?

Decisions and Mini-Cases, Marketing Environment, Member Activities, Places and Channels, Services/CRM

In this exercise, students are required to help a traditional hamburger store adapt to the new market environment of more health-conscious consumers. To help guide them, market research data has been presented.

A New Environment; Time for a New Strategy? Review the Teaching Activity

What is the Impact of Macro-Environmental Changes?

Discussion Exercises, Marketing Environment, Member Activities, Strategy and Plans

Students will review a list of macro-environment trends and work out how it will impact marketing activities for different industries.

What is the Impact of Macro-Environmental Changes? Review the Teaching Activity

Balancing the Needs of Publics (Stakeholders)

Decisions and Mini-Cases, Marketing Environment, Member Activities, Role Plays

In this role-play exercise, students take the role of the CEO and other stakeholders. How will they balance all the conflicting needs and demands?

Balancing the Needs of Publics (Stakeholders) Review the Teaching Activity

Impact of Management Values on Strategy

Decisions and Mini-Cases, Free Activities, Marketing Environment, New Product Process, Role Plays, Strategy and Plans

The student task is to identify whether the management style of the CEO would influence the firm’s decision to pursue new products. In order to illustrate the influence of top management values, the profiles of four different CEOs are presented.

Impact of Management Values on Strategy Review the Teaching Activity

Assessing the Impact of Environmental Change

Discussion Exercises, Marketing Environment, Member Activities, News item, Places and Channels, Research and MIS

The student task is to review survey results of attitudes towards moving to a cashless society and identify how retailers will be able to benefit from this emerging opportunity.

Assessing the Impact of Environmental Change Review the Teaching Activity