Even More Teaching Activities
Selecting the Message Appeal
The message appeal also plays a part in communicating the overall positioning for the brand/product. In this activity, students need to select the most appropriate type of 'appeal' (refer list below) for each challenge listed. EXCLUSIVE MEMBER ACTIVITY
Which IMC Tools to Use?
For this activity, student need to determine the three most suitable IMC tools for several businesses with differing promotional objectives.
Quiz: What Area of Marketing are You Most Suited For?
Do you have students asking "What area of marketing should I go into?" It's a common question for students nearing the end of their studies. Well, here is the solution - a quiz that sorts students into one of 24 profiles and then provides a summary of their work preferences…
Marketing Mix Decisions for Shopping Products
This teaching activity is designed for small groups of students to discuss the value of the consumer products classification scheme. EXCLUSIVE MEMBER ACTIVITY