Even More Teaching Activities
Perceptions of Marketing (Kahoot) Quiz
In this activity, students use Kahoot to vote on ten statements with differing views on marketing and then they indicate to what extent they agree/disagree with the statement.
Role of Capabilities
Students review several key strategic points about Apple, in order to identify the role of their strategic capabilities and how that gives them an ongoing competitive advantage in the marketplace. EXCLUSIVE MEMBER ACTIVITY
Awareness and Advertising Recall
This activity highlights the top level results from an awareness and advertising recall market research study. The task here is to review the brand's performance and see what the survey results have revealed. EXCLUSIVE MEMBER ACTIVITY
Using Pricing Adjustments
Firms will utilize price adjustments (and discounts) in order to target particular consumers, or to adapt to particular situations. In this activity, students identify examples and how to effectively use price adjustments. EXCLUSIVE MEMBER ACTIVITY