Even More Teaching Activities
Pricing Strategy and Ethics
In this new product pricing activity, students consider whether a market penetration pricing approach is the most effective (and ethical) strategy for a new water amusement park. EXCLUSIVE MEMBER ACTIVITY
Working with Brand Personality
In this exercise, students describe well-known brands in terms of their brand personality. A list of personality traits and descriptors are provided. In addition, the activity explores the role of brand personality versus more tangible brand metrics.
What’s Our Market Share?
In this exercise, students simply need to work out the firm's unit market share. They have provided with the numbers to help them. It should be a simple exercise, shouldn't it? Well, perhaps not?
What CRM Tactics Should We Use?
For this exercise, students are the marketing manager for a large hotel chain, where they are asked to put together a CRM program for the hotel’s major customers.