Even More Teaching Activities
New Product Evaluation
Students review a new product that never went ahead. Did the firm made the right decision, or should they have…
Using Market Share Information
In this activity, students will review a simple table containing market share and sales information, in order to interpret the…
Too Slow to Adapt?
Department stores have tended to be less relevant in today's environment than in the past. The student task is to…
What Marketing or Financial Objective?
Students work through eight common marketing campaigns and actions to identify what were the likely financial and marketing objectives. A…
CRM’s Mutual Benefits
Assuming that students are the owner of a restaurant, they need to identify the three main benefits that the firm…
Plotting on the Product Life Cycle
For this activity, students will use the product life cycle free Excel tool to map products onto the four stages…