This is a free Excel-based tool for making a detailed PESTLE analysis within minutes. A great way to introduce your students to situational analysis of the macro-environment and how it fits with SWOT and strategy.
PESTLE Analysis Tool Review the Teaching Activity
Here are some teaching ideas and activities for using the Gantt Chart Excel template, which is available for free download on this website.
Using Gantt Charts: Teaching Tips Review the Teaching Activity
This is a free tool for your students to use to make Gantt Charts using an easy-to-use Excel template. Ideal for project planning and input into marketing plans and other assessment tasks.
Gantt Chart Excel Template Review the Teaching Activity
This is a free SWOT analysis Excel tool, which is simple and easy to use for students to prepare detailed SWOTs. Also ideal for student assignments and reports.
SWOT Analysis Template Review the Teaching Activity
This 3rd installment in the Sim Game series takes the experience to a whole new level. This game is suitable for advanced marketing students to be played over a semester or term.
Expert-level Marketing Sim Game Review the Teaching Activity
This activity is based on a chain of fitness centers. They want to increase their ongoing level of promotional activity, but are unsure how best to promote themselves in the marketplace.
Developing a Promotional Strategy Review the Teaching Activity
In this activity, students are presented with a list of trade promotion tools and choose the ones most appropriate for two different firms, with differing promotional objectives.
Using Trade Promotions Review the Teaching Activity
Students assume responsibility for the promotion of McDonald’s ‘healthy menu’ campaign (designed to help reposition the brand), and they need to select the most appropriate promotional objectives.
Setting Promotional Objectives Review the Teaching Activity
For this activity, students plan for a TV manufacturer – they are launching a new TV product – they need to work out the launch plan details.
Promotional Plan for a New Product Launch Review the Teaching Activity
In this activity, students need to allocate the overall promotional budget to help support the launch of a new computer game console.
Buying Media Review the Teaching Activity