Even More Teaching Activities
Buying Media
In this activity, students need to allocate the overall promotional budget to help support the launch of a new computer…
Evaluating a Questionnaire
For this task, students (with one acting as the interviewer) will identify numerous issues with a poorly designed questionnaire.
Your Perception of a Salesperson
This activity is a simple discussion exercise to identify how salespeople are perceived by consumers (your students). A mix of…
What Level of Information Search?
In this activity, students need to identify the factors that influence the consumer to spend more/less time in the information…
Assessing the Impact of Environmental Change
The student task is to review survey results of attitudes towards moving to a cashless society and identify how retailers…
Advanced Positioning Simulation Game
This is a Excel-based Sim Game for marketing students. Lots of fun, with multiple learning outcomes for positioning, product management,…