Topics
promotion, new product launch, marketing plan, strategy and planning
Review the activity below or download the PDF student worksheet
Student Worksheet: Promotional Plan for a New Product Launch
Student Discussion Activity
Planning and developing a promotional campaign will take many months. This is because there are so many activities that need to be considered and organized.
For this activity, assume that you worked for a TV manufacturer – they are launching a new TV product – how long would it take you complete the each of the following tasks?
Note: Assume you are in a team of three people and are utilizing an advertising agency as well and you can work on more than one task at a time.
Launch Task |
Month 1 |
Month 2 |
Month 3 |
Month 4 |
Month 5 |
Month 6 |
General Planning | ||||||
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Working with the Advertising Agency | ||||||
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Sales Force and Trade Promotion | ||||||
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Corporate Communications | ||||||
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Product Augmentation | ||||||
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Student Discussion Questions
- Outline your project plan, as per the above tasks.
- How long would it take to prepare and implement the entire campaign?
- If a firm wanted to speed up the implementation of the campaign, which of the above tasks could be omitted from the plan?
Related Activities
Setting the Promotional Objectives