Even More Teaching Activities
KFC’s App Gamifies Snack time
This is a great example of using a market insight to change consumer behavior. In this activity, KFC created a smart phone game to deliver sales promotion incentives and drive sales. EXCLUSIVE ACTIVITY FOR MEMBERS
Competitive Pricing Responses
Students need to identify what would be the most appropriate pricing reaction for various market situations and competitive actions. EXCLUSIVE MEMBER ACTIVITY
Positioning Kid’s Home-delivered Food
For this activity, students need to select the most appropriate positioning for a firm that currently home delivers pre-prepared food to people who are trying to lose weight. They have now decided to pursue an opportunity in providing a somewhat similar product, but this time, targeted at children.
Speed of New Product Adoption
Smart TVs became popular within a few years, yet microwave ovens faced significant market resistance and took decades to get adopted. The challenge is to determine why this was the case.