In this mini case study, students are required to assess whether this toy manufacturer was too flexible and too willing to adapt to its changing macro-environment.
Department stores have tended to be less relevant in today’s environment than in the past. The student task is to identify the various environmental factors that contributed to their downfall.
In this exercise, students are required to help a traditional hamburger store adapt to the new market environment of more health-conscious consumers. To help guide them, market research data has been presented.
For this activity, students discuss how a small chain of traditional music retail stores can best adapt to the changing lifestyle and technological macro-environment.
Students will review a list of macro-environment trends and work out how it will impact marketing activities for different industries.
In this exercise, students need to evaluate how well this manufacturer is progressing with their retailer relationships (in its micro-environment).
For this exercise, students identify the competitive set for a manufacturer of instant coffee (such as Nestle’s). The aim of this activity is to think beyond just me-too competitors.
In this role-play exercise, students take the role of the CEO and other stakeholders. How will they balance all the conflicting needs and demands?
For this exercise, students act as consultants brought into a large firm with the goal of shifting the firm’s corporate culture in order to improve its level of marketing orientation.
In this task, students identify how different internal environments influence firms choices of marketing strategy.