In this exercise, students review the key trends impacting of online retailing on traditional shopping centers and retailers. The challenge is to determine the best way forward for these traditional retailers.
From Bricks and Mortar to Online Retailing Review the Teaching Activity
This mini case study profiles the successful launch of a new photo printing firm, which has successfully tapped into the new internet and digital world, with an innovated Facebook related photo product.
EXCLUSIVE MEMBER ACTIVITY
Competing in the New Environment Review the Teaching Activity
In this task, students will use Porter’s Five-forces model to help analyze the book publishing industry, based on the information and data presented.
Using Porter’s Five-forces Model Review the Teaching Activity
This exercise contains is a list of questions facing particular industries, where there is increased expectations on them to move to a more socially responsible position. Students need to identify the arguments for/against these positions.
Shift to Societal Marketing Review the Teaching Activity
This case study highlights the experience of two uni graduates have gotten themselves into a business ‘mess’. They are now at the stage of making a major dollar investment, and suddenly they’re not so sure it’s a a good idea.
Should We Launch? It’s Your Call! Review the Teaching Activity
In this case study, students review the new product development process for a firm and identify what they appeared to do well, and identify potential improvement areas for the future.
Improving the New Product Process Review the Teaching Activity
For this exercise, students consider the impact of culture and lifestyle changes, from the point of view of an organization that markets holiday packages and tours.
Adapting to Socio-Cultural Trends Review the Teaching Activity
The student task in this activity is to review the examples of retailing servicescape in order to identify what the firm is trying to achieve by their particular in-store design.
Understanding In-store Influences (Servicescape) Review the Teaching Activity
The student task here is to prepare a SWOT for a bank that effectively identifies their strengths, weaknesses, opportunities and threats.
Preparing a SWOT Review the Teaching Activity
With this exercise, students need to consider whether McDonald’s successfully leveraged the changing factors in the macro-environment, or whether their business operation just happened to be quite suited to this emerging environment?
Was McDonald’s Adaptive or Just Lucky? Review the Teaching Activity