environment Archives - Great Ideas for Teaching Marketing

Choose the Best Strategy

Decisions and Mini-Cases, Member Activities, Services/CRM, Strategy and Plans

This student task is to evaluate a bank’s strengths, assess its dynamic environment, and then select the most suitable strategy direction for them to continue to expand.

Should We Broaden Our Product Offering?

Decisions and Mini-Cases, Marketing Environment, Member Activities, Products and Brands, Role Plays, Strategy and Plans

In this exercise, students assess the for and against of a franchised food retailer broadening their product range, as the proposed move has both opportunities and substantial risks.

Making a Marketing Strategy Choice

Decisions and Mini-Cases, Marketing Environment, Member Activities, Segmentation and Positioning, Services/CRM, Strategy and Plans

This is a mini case study of a hypothetical toy manufacturer (Fun 4 U) that is faced with two distinct marketing strategy choices. The student task is to determine, based on the information available, the best approach for the firm.

Assessing the Impact of Environmental Change

Discussion Exercises, Marketing Environment, Member Activities, News item, Places and Channels, Research and MIS

The student task is to review survey results of attitudes towards moving to a cashless society and identify how retailers will be able to benefit from this emerging opportunity.

Assessing the Corporate Culture

Discussion Exercises, Marketing Environment, Member Activities, Role Plays, Strategy and Plans

In this task, students identify how different internal environments influence firms choices of marketing strategy.

Internal Marketing: Changing the Corporate Culture

Discussion Exercises, Marketing Environment, Member Activities

For this exercise, students act as consultants brought into a large firm with the goal of shifting the firm’s corporate culture in order to improve its level of marketing orientation.

Balancing the Needs of Publics (Stakeholders)

Decisions and Mini-Cases, Marketing Environment, Member Activities, Role Plays

In this role-play exercise, students take the role of the CEO and other stakeholders. How will they balance all the conflicting needs and demands?

Identifying Your Competitive Set

Discussion Exercises, Free Activities, Marketing Environment, Strategy and Plans

For this exercise, students identify the competitive set for a manufacturer of instant coffee (such as Nestle’s). The aim of this activity is to think beyond just me-too competitors.

Change in Retailer Relationships: Good or Bad?

Analysis and Metrics, Discussion Exercises, Marketing Environment, Member Activities, Places and Channels

In this exercise, students need to evaluate how well this manufacturer is progressing with their retailer relationships (in its micro-environment).

What is the Impact of Macro-Environmental Changes?

Discussion Exercises, Marketing Environment, Member Activities

Students will review a list of macro-environment trends and work out how it will impact marketing activities for different industries.