In this discussion case, students of marketing strategy will examine whether a campaign to block competitive moves is warranted? This case looks at Crystal Pepsi vs Tab Clear.
EXCLUSIVE MEMBER ACTIVITY
A Too Aggressive Competitive Marketing Strategy? Review the Teaching Activity
Students are presented with a table containing the standard top-level website metrics that every marketer needs to be familiar with. The task is to assess the relative performance of these websites.
EXCLUSIVE MEMBER ACTIVITY
Standard Website Metrics Review the Teaching Activity
In this task, students will use Porter’s Five-forces model to help analyze the book publishing industry, based on the information and data presented.
Using Porter’s Five-forces Model Review the Teaching Activity
Retailers often face the challenge of deciding between ‘everyday low pricing’ and ‘high-low’ pricing. The student task is to determine the best pricing approach.
Pricing Against Aggressive Competitors Review the Teaching Activity
This activity highlights some of the practices that Aldi Supermarkets have adopted to achieve a cost leadership position and provide ongoing longer prices to customers.
Cost Leadership Strategy Review the Teaching Activity
In this exercise, students are presented with eight product alternatives, as they would find in a supermarket environment. As they will see, price is simply one aspect of the consumer’s perception of value.
How Important is Price? Review the Teaching Activity
In this activity, the task is to set the price for a new home-delivered water company. To complicate matters, there are a few different viewpoints on the best pricing approach.
Making a Price Decision Review the Teaching Activity
While it is generally acknowledged that it is best to stay out of a price-cutting war, sometimes competitor actions will force you into one. In this activity, students need to counter when one of their competitors cuts their prices – how will they respond?
Responding to Competitor Pricing Review the Teaching Activity
Students need to identify what would be the most appropriate pricing reaction for various market situations and competitive actions.
EXCLUSIVE MEMBER ACTIVITY
Competitive Pricing Responses Review the Teaching Activity
This activity follows the discussion in a manager’s meeting for a firm that produces entertainment/game consoles and they are trying to decide whether to use a price penetration or price skimming strategy in the upcoming launch of their game console.
EXCLUSIVE MEMBER ACTIVITY
Price Penetration or Price Skimming? Review the Teaching Activity