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Great Ideas for Teaching Marketing

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competitors

A Too Aggressive Competitive Marketing Strategy?

In this discussion case, students of marketing strategy will examine whether a campaign to block competitive moves is warranted? This case looks at Crystal Pepsi vs Tab Clear.

Categories Strategy and Plans

Standard Website Metrics

Students are presented with a table containing the standard top-level website metrics that every marketer needs to be familiar with. The task is to assess the relative performance of these websites.

Categories Analysis and Metrics, Digital Marketing, Promotion

Using Porter’s Five-forces Model

In this task, students will use Porter’s Five-forces model to help analyze the book publishing industry, based on the information and data presented.  

Categories Analysis and Metrics, Marketing Environment, Review Exercises, Strategy and Plans

Pricing Against Aggressive Competitors

Retailers often face the challenge of deciding between ‘everyday low pricing’ and ‘high-low’ pricing. The student task is to determine the best pricing approach.

Categories Decisions and Mini-Cases, Pricing, role play, Strategy and Plans

Cost Leadership Strategy

This activity highlights some of the practices that Aldi Supermarkets have adopted to achieve a cost leadership position and provide ongoing longer prices to customers.  

Categories Discussion Exercises, Pricing, Services/CRM, Strategy and Plans

How Important is Price?

In this exercise, students are presented with eight product alternatives, as they would find in a supermarket environment. As they will see, price is simply one aspect of the consumer’s perception of value.

Categories Consumer Behavior, Pricing, Review Exercises

Making a Price Decision

In this activity, the task is to set the price for a new home-delivered water company. To complicate matters, there are a few different viewpoints on the best pricing approach.

Categories Decisions and Mini-Cases, New Product Process, Pricing

Responding to Competitor Pricing

While it is generally acknowledged that it is best to stay out of a price-cutting war, sometimes competitor actions will force you into one. In this activity, students need to counter when one of their competitors cuts their prices – how will they respond?

Categories Analysis and Metrics, Decisions and Mini-Cases, Pricing, Strategy and Plans

Competitive Pricing Responses

Students need to identify what would be the most appropriate pricing reaction for various market situations and competitive actions.
 

Categories Pricing, Review Exercises

Price Penetration or Price Skimming?

This activity follows the discussion in a manager’s meeting for a firm that produces entertainment/game consoles and they are trying to decide whether to use a price penetration or price skimming strategy in the upcoming launch of their game console.

Categories Decisions and Mini-Cases, New Product Process, Pricing, role play, Strategy and Plans
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Great Ideas for Teaching Marketing has been developed as an alternative to long case studies. Hundreds of  activities, discussion exercises and tools are provided on this website, with new content added regularly.

They are ideally suited to topics that only require a 10-30 minute exercise addressing a distinctive concept, rather than a detailed, all-encompassing case study.

All the activities and discussion exercises are provided free for marketing lecturers to use in their classes.

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