This activity highlights some of the practices that Aldi Supermarkets have adopted to achieve a cost leadership position and provide ongoing longer prices to customers.
In this task, students will use Porter’s Five-forces model to help analyze the book publishing industry, based on the information and data presented.
Students are presented with a table containing the standard top-level website metrics that every marketer needs to be familiar with. The task is to assess the relative performance of these websites.
EXCLUSIVE MEMBER ACTIVITY