Even More Teaching Activities
Which Segmentation Base?
Students need to identify what type of segmentation base that the firm is using from the list of segmentation bases provided.
From Situational Analysis to Marketing Strategy
The student task in this activity is to identify the key environmental factors that will impact strategy and then recommend appropriate strategy revisions and modifications. EXCLUSIVE MEMBER ACTIVITY
Why Firms Introduce New Products
Most firms will have growth goals, which is one factor that drives firms to introduce new products. Students will need to review examples and identify why firms decide to introduce new products.
Protect the Brand or Grow the Profit?
In this activity, consumers visit a well-known store to buy some furniture, but the salesperson operates in their own interests, rather than meeting the needs of the customer. The dilemma here is the trade-off between long-term sales and brand management and short-term profitability. What is the best approach? EXCLUSIVE ACTIVITY…