Even More Teaching Activities
Franchisor and Franchisee Relationships
Students review franchising deals - are they ethical or is it a simply a case of 'buyer beware', where the…
Improving the New Product Process
In this case study, students review the new product development process for a firm and identify what they appeared to…
A Pricing Strategy Success?
In this case study, the student task is to determine whether the firm should continue with its current strategy (which…
Social Class Behavior
In this activity, students need to outline their perception of the differences between an 'upper social class' and a 'lower…
From Situational Analysis to Marketing Strategy
The student task in this activity is to identify the key environmental factors that will impact strategy and then recommend…
Using the BCG Matrix
In this mini-case study, students are required to allocate $250m in funds across a firm's four strategic business units, using…