Standard Website Metrics

The table below contains the standard top-level website metrics that every marketer needs to be familiar with. Your task is to assess the relative performance of these websites.



Site A Site B Site C
Visitors 10,000 100,000 200,000
Visits 40,000 120,000 400,000
Pageviews 200,000 150,000 2,000,000
CPC budget $5,000 $40,000 $100,000
Bounce rate 20% 80% 50%



  1. What is the different between visits and visitors? What does CPC stand for?
  2. Based on these results, which website has performed the best? The worst?
  3. Which website has spent their CPC budget well?
  4. What general advice would you have for each of them?