website analytics, digital marketing, engagement, promotion
Review the activity below or download the PDF student worksheet
Student Discussion Task
The table below contains the standard top-level website metrics that every marketer needs to be familiar with, for three different websites.
Your task is to assess the relative performance of these websites.
|Key Metrics||Site A||Site B||Site C|
|CPC budget spend||$5,000||$40,000||$100,000|
Student Discussion Questions
- What is a bounce rate?
- What does CPC stand for?
- Based on these results, which website has performed the best? The worst?
- Which website has spent their CPC budget well?
- What general advice would you have for each of these websites?
Google Analytics for Beginners (Official Google Course)