Topics
website analytics, digital marketing, engagement, promotion
Review the activity below or download the PDF student worksheet
Student Worksheet: Standard Website Metrics
Student Discussion Task
The table below contains the standard top-level website metrics that every marketer needs to be familiar with, for three different websites.
Your task is to assess the relative performance of these websites.
| Key Metrics | Site A | Site B | Site C |
| Users (visitors) | 10,000 | 100,000 | 200,000 |
| Sessions (visits) | 40,000 | 120,000 | 400,000 |
| Pageviews | 200,000 | 150,000 | 2,000,000 |
| CPC budget spend | $5,000 | $40,000 | $100,000 |
| Bounce rate | 20% | 80% | 50% |
Student Discussion Questions
- What is a bounce rate?
- What does CPC stand for?
- Based on these results, which website has performed the best? The worst?
- Which website has spent their CPC budget well?
- What general advice would you have for each of these websites?
Related Activities
Using Market Share Information
External Information
Google Analytics for Beginners (Official Google Course)
