Standard Website Metrics


website analytics, digital marketing, engagement, promotion

Review the activity below or download the PDF student worksheet

Student Worksheet: Standard Website Metrics

Student Discussion Task

The table below contains the standard top-level website metrics that every marketer needs to be familiar with, for three different websites.

Your task is to assess the relative performance of these websites.


Key Metrics Site A Site B Site C
Users (visitors) 10,000 100,000 200,000
Sessions (visits) 40,000 120,000 400,000
Pageviews 200,000 150,000 2,000,000
CPC budget spend $5,000 $40,000 $100,000
Bounce rate 20% 80% 50%

Student Discussion Questions

  1. What is a bounce rate?
  2. What does CPC stand for?
  3. Based on these results, which website has performed the best? The worst?
  4. Which website has spent their CPC budget well?
  5. What general advice would you have for each of these websites?

Related Activities

Return on Google Advertising

Using Market Share Information

Direct or Online Marketing?

External Information

Google Analytics for Beginners (Official Google Course)