The table below contains the standard top-level website metrics that every marketer needs to be familiar with. Your task is to assess the relative performance of these websites.
ACTIVITY/TASK
| Site A | Site B | Site C | |
| Visitors | 10,000 | 100,000 | 200,000 |
| Visits | 40,000 | 120,000 | 400,000 |
| Pageviews | 200,000 | 150,000 | 2,000,000 |
| CPC budget | $5,000 | $40,000 | $100,000 |
| Bounce rate | 20% | 80% | 50% |
QUESTIONS
- What is the different between visits and visitors? What does CPC stand for?
- Based on these results, which website has performed the best? The worst?
- Which website has spent their CPC budget well?
- What general advice would you have for each of them?
