Even More Teaching Activities
What are Core Competencies?
This activity explores the concept of core competencies and their role in the development of a marketing strategy. EXCLUSIVE MEMBER ACTIVITY
Gantt Chart Excel Template
This is a free tool for your students to use to make Gantt Charts using an easy-to-use Excel template. Ideal for project planning and input into marketing plans and other assessment tasks.
Defining Market Research Terms
For this task, students match the market research term to its definition, as a simple check of their understanding of the main marketing research methods. EXCLUSIVE MEMBER ACTIVITY
Marketing Financial Forecasts
In this mini case study, an accountant firm is trying to forecast the likely profit from a new software program that they plan to launch onto the market – but they have two quite different profit expectations – can your students help them?