Even More Teaching Activities
Adapting to the Local Market (Case Study)
In this mini case students, examine Boston Market's failed international market expansion into Australia in the early 2000s (when they…
The Role of a Marketer
The aim of this exercise is to identify the likely tasks of someone in a marketing role. In other words,…
Aspirational Reference Group Appeal
In this task students review and analyze a magazine ad for Rolex watches that uses aspirational appeal to motivate target…
Internal Marketing: Changing the Corporate Culture
For this exercise, students act as consultants brought into a large firm with the goal of shifting the firm's corporate…
How Would You Segment These Consumers?
In this introduction to segmentation (and viable segments) students review information for 12 consumers and split them into segments. It…
A Pricing Strategy Success?
In this case study, the student task is to determine whether the firm should continue with its current strategy (which…