Even More Teaching Activities
New Product Evaluation Game
This activity is a 'game' played in groups. Although it is a fun game, it is designed to illustrate the…
Identifying Your Competitive Set
For this exercise, students identify the competitive set for a manufacturer of instant coffee (such as Nestle's). The aim of…
Digital Marketing Success (Case Study)
This video case study is based upon an innovative approach to search engine advertising that cleverly combines data, market insights,…
Shopping Styles
The student task in this activity is to match the various shopping motivations to the three types of buyers listed…
Benefits of Brand Building
This exercise contains a number of checklist points for students to consider regarding the building of, and the return on,…
What is the Most Appropriate Research Design?
In this task, students simply need to match the approach to market testing a new product to the firm most…