Even More Teaching Activities
Price-Place Marketing Sim Game
This Sim Game is a variation of the interactive (trading) marketing game also available on this website for free download. The game runs on Excel as well, but without the component of physical interaction.
What is Marketing at McDonald’s?
In this activity, students review an overview of McDonald's in their early days to identify the reasons for their success and the importance of marketing in their overall performance.
Undertaking Brand Image Analysis
One of the misconceptions regarding brand image analysis is that there is "one right perceptual map" to use to demonstrate a brand positioning. In this exercise, the students take on the role of marketing analysts and take a deep dive into brand image analysis and perceptual mapping.
Who is an Innovator?
For this exercise, the task is to describe two innovators, using the various attributes in the table provided, and then consider how we can leverage their networks through our marketing activities.