New Product Life Cycle (PLC) Website and Template

New website dedicated to the product life cycle launched. It covers lots of theory, but also includes a free Excel template that enables students to quick map products onto the product life cycle curve.

This is ideal for simple activities or homework. You could provide them with a list of products and ask them to map them onto the PLC curve. Alternatively you could get them to identify products that fit into the different stages of the product life cycle and create their own graph of products.

The site also outlines the strategic considerations of each stage of the PLC. This allows you to extend the task into the key strategic marketing considerations for the product’s life cycle journey.

Here is a link to the free Excel download page.