Communicating to Gen Y
This task is based on an excerpt from a study on Millennials (Gen Y) – and their view of marketing communication from banks – so how can we reach them?
Communicating to Gen Y Review the Teaching Activity
Intermediate
Apple and Core Competencies
In this discussion activity, students will look at the possible core competencies for Apple and discuss how appropriate that they are and how they would guide Apple’s marketing strategy
Apple and Core Competencies Review the Teaching Activity
Understanding Mission Statements
This activity is designed for students of marketing strategy to help understand the relationship between mission statement and the firm’s marketing strategy.
Understanding Mission Statements Review the Teaching Activity
Role of Marketing
In this exercise, students outline their own understanding of the role marketing – using their own words, rather than a formal definition – to assist with their understanding.
Role of Marketing Review the Teaching Activity
A Successful Entrepreneurial Start-up
This student discussion exercise is built around a video where the founder and CEO of the Dollar Shave Club discusses how the business was built and has been made successful.
A Successful Entrepreneurial Start-up Review the Teaching Activity
Most Valuable Global Brands: 2015 vs 2021
This marketing exercise is designed to look at the most valuable brands in the world – as highlighted by BrandZ – comparing the top 10 brands from 2015 to 2021.
Most Valuable Global Brands: 2015 vs 2021 Review the Teaching Activity
Walmart and Corporate Social Responsibility
Student exercise to discuss Walmart and the concept of societal marketing and how it fits with profit goals.
Walmart and Corporate Social Responsibility Review the Teaching Activity
Can Marketers Become CEOs?
Students review quotes from an article on whether marketers can progress to CEO level and what skills sets that they need.
Can Marketers Become CEOs? Review the Teaching Activity
Using the Five Product Level Model
A discussion exercise for marketing students, where students split two products of their choice into the five levels of core, actual, augmented, and so on.
Using the Five Product Level Model Review the Teaching Activity
A Too Aggressive Competitive Marketing Strategy?
In this discussion case, students of marketing strategy will examine whether a campaign to block competitive moves is warranted? This case looks at Crystal Pepsi vs Tab Clear.
A Too Aggressive Competitive Marketing Strategy? Review the Teaching Activity